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  This is a cross post original published on Power Retail. Spend enough time in the online marketing industry and you quickly notice how often expertise is associated with the term ninja. If you’re good, you’re a ninja! Skillful, intelligent and swift are the characteristics imbued on digital marketing warriors. That said, I think that [...]

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5 Reasons why Big Australian Retailers struggle with E-commerce

This is a cross post piece originally published at Power Retail The last 4 months have been some of the most exciting times for online retail in Australia. Years of being the “ugly sister” of traditional brick and mortar stores have transformed into widespread media coverage of online shopping’s exponential growth. The collapse of Borders & [...]

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